The Fracture Memo

Signals for those who move early.

Read the Memos on Substack

The Wine Ritual Broke
Why Wine Is Dying - and What It Could Still Become
Be Less Shit
The Part Of The Strategy No One Says Out Loud
More… →

About Me

My name is Peter. I help agencies track cultural shifts - and where brand alignment begins to fray as a result.

Work With Me

Available for quiet strategic support - early drift detection research, narrative reframing, and language you can use upstream.

Contact

You can reach me at thefracturememo@proton.me

If the signal resonates, great - let's talk.